George Lakoff’s Frame Lab Messaging Guide

“Trump is a loser, a fraud, and a liar.”

Frame Lab advises calling Trump a loser, a fraud, or a betrayer of trust. A dictator creates an image of power, whereas a loser is a label no strict father/wannabe dictator will admit. 

• Trump is a serially bankrupt businessman. 
• Trump lost the popular vote for president twice.  
• Trump lost 61 different court challenges in 2020.
• Trump lost his absolute immunity claim.   
• Trump lost in court to E. Jean Carroll – twice!
• Trump lost his civil NY fraud case, fined $450M

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