Category: summary

Keep Your Guard Up

Know Your Rights

By ACLU

Last month, the Bay Area braced for a surge of National Guard soldiers and federal immigration agents. Although Trump ultimately called off the troops, in the short time Border Patrol officers were here, they fired flash-bang grenades at peaceful community members and shot a pastor in the face with a pepper ball. The unprovoked violence was a chilling glimpse of how future immigration raids could unfold here. That’s why we can’t become complacent.

Be prepared and know your rights in case federal agents show up anywhere in our region:

This is from the ACLU’s Know Your Rights page.

Saving Democracy

A User's Manual for Every American: 2nd Edition: The Trump Era

by David Pepper

Publisher: St. Helena Press

Recommended by: Steve G.

Saving Democracy is that rare book that doesn’t simply diagnose the crisis our democracy faces, and the broader strategies that we must take to fight back…but it breaks it all down so that every reader understands the role she or he can play in their own lives.

Buy

Always ‘Reframe’ Republican Talking Points

NEVER REPEAT LANGUAGE REPUBLICANS USE

“Consider the phrase “tax relief.” The world “relief” frames the word “tax” as an affliction or form of suffering. We generally need “relief” from things that are painful or unpleasant…Another example: Consider the phrase “forced birth.” It frames abortion bans with a negative word, “forced,” which frames abortion bans as aggressively stripping women of their freedom.”  Moral Warfare 101: Frames and Your Brain, Frame Lab, February 5, 2024 

“…when environmental issues are reframed in terms of the conservative value of purity – emphasizing the importance of keeping our forests, drinking water, and skies pure – conservatives are much more likely to support this cause.  

The power of framing: It’s not what you say, it’s how you say it

The Guardian, July 20, 2017

Climate change? Global warming?

“David Fenton, a longtime PR specialist for progressive causes…urges the climate community to speak of pollution – a word everyone gets – and to settle on the image of a ‘blanket of pollution trapping heat on Earth’. Every oil and gas emission makes that blanket thicker – and all that trapped heat helps cause floods and start fires, he says.” As heat records break, the climate movement has the right answers – but the words are all wrong The Guardian, July 14, 2023

Frame Lab explains:

“Much of politics is a struggle to define how certain key words are framed — words like ‘tax,’ ‘freedom,’ ‘rights’ and ‘truth.’ 

“If you oppose an issue, you must try to frame it in negative terms. If you support an issue, you must try to frame it positively.”

Cognitive scientist Dr. George Lakoff and journalist Gil Duran share their political messaging expertise at  

Frame Lab on Substack.

Visit Frame Lab

Latest Frame Lab Articles

The Art & Science of Persuasion Playbook

A Message from Galvanize Action about a huge block of persuadable voters!

“White women are the largest voting bloc in this country and will be for decades to come. They account for 38% of the national vote share and 43% of the vote share across Galvanize Action’s priority states. Within this voting bloc, we’ve identified 44,093,812 moderate women who are not ideologically entrenched, meaning they are open to new ideas and perspectives and movable on key issues such as reproductive freedom, healthcare, gender equity, climate, and the economy.”

Galvanize Action has a fabulous interactive messaging worksheet we can all use!

Galvanize Action says, “We’ll share with you exactly how to create a message that meets people at their values and how to turn those into an effective ad. Our interactive worksheet will guide you through the process with prompts about your target audience and the issue you want to move them on. You’ll walk away with customized advice!”